Michelin Man History And His Surprising Role Today
The Michelin Man Keeps Rolling
Bibendum — better known as the Michelin Man — is more than a mascot; he’s one of the world’s most enduring brand icons. :contentReference[oaicite:1]index=1
What You Didn’t Know About Bibendum
His name comes from the Latin slogan "Nunc est bibendum," meaning "Now is the time to drink." :contentReference[oaicite:2]index=2
From Mummy to Mascot
By 1998, for his centennial, he was slimmed down and streamlined to reflect today’s sleek tire designs. :contentReference[oaicite:3]index=3
Bibendum in the Modern Era
He may not hand out Michelin Man logo stars, but his image is deeply tied to the guide that honors top dining and travel experiences. :contentReference[oaicite:4]index=4
Why We Still Love the Michelin Man
The Michelin Man isn’t going anywhere — and that’s precisely why he still works.
