The Michelin Man Today – What’s New With Bibendum
Meet Bibendum – The Michelin Man
The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots.
Over time, he shifted from intimidating to friendly, becoming the approachable character seen today.
The Michelin Man’s First Look
In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time.
It also gave the mascot a unique personality beyond simply being a tire figure.
From Mummy-Like Figure to Slim Icon
In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and Michelin Man less bulky.
His adaptability is why the figure has lasted over 130 years.
Connection to Michelin Stars
Today, when people hear "Michelin," they think of both performance on the road and excellence on the plate.
In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.
A Mascot That Refuses to Fade
In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic.
That’s why he still appears worldwide, from tire shops to lifestyle advertising.
The Legacy of the Michelin Man
He bridges industries, from automobiles to haute cuisine, and carries a global presence few mascots can match.
As long as Michelin tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.
