How Paris Sparked The Neon Revolution

The magic of neon neon sign lights may seem like an American invention, but their roots trace back to Paris. In the late ’60s, I stumbled upon a hidden gem on Rue des Archives where I met André. He told me how Georges Claude almost gave up on his gas-lit project after a The magic of neon lights may seem like an American invention, but their roots run deep to France's artistic streets. In the summer of ’68, I discovered a quaint Parisian lighting shop where I met the elderly man with stories.

He told me how the visionary Georges Claude almost left behind his gas-lit project after a disastrous first demo.